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Continue reading →: Fed Up With Instagram? Become An Inconsistent Content CreatorFeeling overwhelmed by Instagram? You’re not alone. This down-to-earth guide is for holistic and complementary therapists who want a simpler, more manageable way to show up on social media — without burning out. Learn why a basic Instagram presence can help your practice, how to let go of posting pressure,…
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Continue reading →: ConsistencyDiscover why consistency across your online presence builds trust with Google—and helps boost your search rankings. Simple, effective tips to get started today.
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Continue reading →: Re-engaging Lapsed Clients With a Win-Back CampaignThis months blog post explores the value of reconnecting with past clients as a simple, cost effective way to grow your small holistic therapy business. With kindness and simplicity at its core, a ready-to-use email template, tips on cleaning up your mailing list, and insights into how even unsubscribes can…
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Continue reading →: Easy Marketing Tips for Holistic Therapists: EmailsIf the idea of marketing feels daunting, this blog offers a refreshingly simple starting point for holistic therapists: client emails. From confirmation to follow-ups, it shows how to personalise everyday messages to build trust, reduce no-shows, and encourage rebookings. With easy-to-follow tips and a helpful checklist, you’ll learn how small…
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Continue reading →: Making the Most of Awareness Days in Your Social Media StrategyAvoid the gimmicks! Learn how to use awareness days authentically to engage your audience and align with your brand values. Discover tips for meaningful participation and making the most of these opportunities.
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Continue reading →: Creating a professional social media bio & why it mattersBoost the online presence of your holistic therapy business with a professional social media bio! Learn how to optimise your Instagram and Facebook profiles to enhance visibility, attract clients, and establish credibility. From strategic keywords to essential links and CTAs, this guide will help you create a compelling, search-friendly bio…
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Continue reading →: Spring Into Action: Refresh Your Marketing StrategySpring is the perfect time to refresh your marketing! From social media to your website, Google profile, and printed materials – learn how to review what’s working, update what’s not, and make small, impactful changes to grow your business.
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Continue reading →: After the February Slump: Make 2025 the year your therapy business thrivesFeeling stuck after the New Year’s rush? You’re not alone. Learn how to overcome the February slump and set your therapy business up for success in 2025 with realistic goals, small steps, and a fresh mindset.
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Continue reading →: Using AI Ethically and Effectively in Your Marketing as a Holistic TherapistDiscover how holistic therapists can use AI ethically and effectively for marketing. Learn tips to save time, maintain authenticity, and stay mindful of AI’s environmental impact.
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Continue reading →: Struggling for Content? Create a Self-Care Social Media Post in 3 Simple StepsFeeling stuck for content? This quick guide helps holistic therapists create authentic, engaging self-care social media posts in 3 simple steps. Perfect for reconnecting with your audience and boosting positivity in 2025.
Hello! I’m Sarah, a holistic and complementary therapist from Bury St Edmunds, Suffolk. Welcome to my business diary – a monthly-ish affair where I focus on marketing, but might chuck a few other things that I’m working on to help grow my business and manage the mental load of being a small business owner.
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The Business Diary of a Holistic Therapist 